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Why did you buy your tractor?

The students

That’s the question that students in the course “Marketing and Consumer Behaviour” asked consumers who had just bought a tractor. At a seminar at the Vreta Kluster business and research park near Linköping, some thirty representatives from the tractor industry and various interest groups gained some valuable insights.




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Last updated: Wed Mar 09 13:25:06 CET 2016